Google AdWords Cross-Account Campaign Management & More

Jun 8, 2015 - 8:06 am 0 by
Filed Under Google Ads

Google AdWords BinocularsGoogle announced some major improvements to the AdWords features for professional advertisers who manage client accounts, also known as the My Client Center (MCC).

Now MCC account holders can do campaign management and reporting across their accounts. Google announced a total of three changes to the AdWords MCC interface; (1) cross-account campaign management, (2) powerful reporting tools, and (3) improved account navigation.

(1) Cross Account Campaign Management

There is now a new "Campaigns" view to the manager account dashboard where you can add columns, apply segments, and set filters to report on campaign performance for up to 20 selected accounts. You can also take action by quickly updating daily budgets and enabling or pausing your campaigns across those accounts. You can also create a new campaign for any individual account right from your manager account.

click for full size

(2) Better Reporting for MCC:

The data in the MCC reports is now updates as quickly as the normal reports. Plus you can go beyond 90 days of data. Google also added a new dropdown to help you refine your dashboard to only show performance data across directly linked sub-manager and individual accounts, all linked sub-manager and individual accounts, or all linked individual accounts

click for full size

(3) Quick Account Jumper Tool:

You can now search for or select the manager account or individual account you want to jump to by expanding the dropdown at the top of your AdWords account

click for full size

Here is a visual tour of the new feature and access to the help documents.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Google Photos Curtain Call