Google AdWords Conversion Import Tracks Offline Sales

Sep 11, 2013 - 8:50 am 2 by
Filed Under Google Ads

Google AdWords ConversionsLast week, when I was offline, Google announced a new AdWords feature that lets you track offline sales triggered by online search ads.

The feature is called "Conversion Import" and it basically lets you associate an online search ad click ID with a sale placed in a physical store. All you have to do is associate the ID with the offline transaction. Google needs you to upload a file with that information and Google will then show you the reporting within the AdWords interface.

Here is a graphic of how it works:

click for full size

Here is a video of Google explaining it in three minutes:

Here is a help document on the topic with a ton of technical details.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Weird Google Maps iOS Transit Directions Bug