Google Ads Verification Program Required For All Advertisers

Apr 24, 2020 - 7:11 am 2 by
Filed Under Google Ads

Google Ads Business Verification

Google announced that is now requiring all advertisers "to complete a verification program in order to buy ads" on the Google Ads network. Google announced something similar last month, but now it seems to be activating this for all advertisers.

Google said advertisers will need to submit personal identification, business incorporation documents or other information that proves who they are and the country in which they operate.

Then searcher in the summer will start to see disclosures that list this information about the advertiser behind the ads they see. Here is a GIF of this in action:

Google Ads Advertiser Who

This only applies to US advertisers for now, the help document says "To increase transparency for users, advertisers will be required to verify their legal name through advertiser identity verification. Google will verify your identity and generate a disclosure on any ads you run, displaying your name and country. As part of a phased rollout, certain advertisers may be selected to complete this verification program first."

Google also wrote over here:

In April 2020, Google will introduce a new Advertiser identity verification program. As part of a phased rollout, certain advertisers will be required to submit their legal business or their individual name along with supporting documentation for the verification.

Google will generate a new ad disclosure that will display an advertiser’s name and country.

Advertisers who are required to complete the advertiser identity verification will be notified and given 30 days to submit the verification form.

Failure to fully complete the verification program within the specified time period may result in restrictions on advertiser’s ads serving.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Pyramorphix At Google