Google Ads Looking To Surface More Search Term Data

Apr 19, 2023 • 7:41 am | comments (5) by | Filed Under Google Ads (AdWords)

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Ginny Marvin, Google's Ad Liaison, said on Twitter that there is "ongoing work to surface search term data in privacy-preserving ways." This also includes bringing "more functionality to search terms Insights," Ginny added.

Here is that tweet:

For some history, Google hide search term data back in September 2020 and then a year after that in September 2021 Google added 6.5X more data back. Then a few months later, Google removed more data for privacy reasons.

So stay tuned, as Ginny said...

Forum discussion at Twitter.

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