Google Ads To Drop Accelerated Delivery On September 17th

Aug 20, 2019 • 7:27 am | comments (1) by | Filed Under Google Ads (AdWords)


Google Ads announced that they are doing away with accelerated delivery starting on September 17, 2019. Google said "Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. Accelerated delivery will no longer be available."

Then by October 1st, if you are still set to use accelerated delivery, Google will automatically switch those over to standard delivery. Google wrote "All Search and Shopping campaigns along with shared budgets using Accelerated delivery will be automatically switched to Standard delivery by October 1, 2019. Accelerated delivery will continue to be available for Display campaigns and Video campaigns."

Why? Here is what Google said "While Accelerated delivery attempts to spend your budget faster than Standard delivery, it isn’t effective for campaigns that aren’t limited by budget. And for campaigns that are limited by budget, this method can increase CPCs due to increased competition early in the day, or unintentionally spend most of your budget in earlier time zones. Alternatively, Standard delivery takes into account expected ad performance throughout the day and is better at maximizing performance within your daily budget."

Ginny Marvin breaks into this news in more detail at Search Engine Land.

Here is some of the reaction:

Forum discussion at Twitter.

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