Google Ads Support Chat Reps May Be Using Google Translate

Feb 29, 2024 - 7:31 am 1 by
Filed Under Google Ads

Brazil Support Woman Computer

Did you know that some Google Ads support representatives you are chatting with may be using Google Translate? They may be automatically translating your questions from English or whatever language and then responding with Google Translate from their language to yours.

This happened to Thomas Eccel, who actually was a Google Ads support rep back in the day, but now is a Google Ads consultant. He wrote on LinkedIn, "Google Translate now integrated in Google Ads Support." "In this case the agent might have written in Portuguese and the outcome for me was in English," he added.

Here is his screenshot:

Google Ads Support Reps With Google Translate

I am not sure I like this because, as you know, things get lost in translation. Especially technical things like Google Ads support.

Thomas wrote, "This might benefit Google if they have shortage of available agents per market / language and can now use any agent to provide any language. I started my Google Ads career back in the Google Ads Support as an agent."

He posted:

  • An agent has to ask you if you have further questions
  • Only if he provides you with the solution he/she can put your case on status "Solution offered" and this counts as his/her target.
  • Normally an agent needs to "Solution offer" 15 cases per day.

Have you seen Google Ads reps using Google Translate to help you?

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Bing Deep Search To Start Testing Again This Week