Google Ads Under Review Status Now Won't Trigger Ads

May 30, 2022 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Editor

Google updated its Google Ads policy saying that keywords won’t be able to trigger ads until they've been reviewed. This is effective immediately and will be fully ramped up and enforced within a two months period.

Keywords with the "under review" status won't be able to trigger ads until it's been reviewed. Ad reviews can take up to one business day, so make sure to plan properly with your Google Ads campaigns.

Google wrote "In June 2022, Google will update the serving behavior of keywords that are currently under review. Keywords won’t be able to trigger ads until they've been reviewed. Google will begin implementing this change immediately, with a gradual ramp up over a period of two months. This will apply to all policies."

I assume this is a pretty big change for some of you and you may start noticing that your new ads are not serving due to this reason.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Google Memorial Day Logo With Remembrance Day Poppies