Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am 199 by
Filed Under Google Ads

Google Ads Robot Sheild

Google has released the 2023 Google Ads safety report sharing that Google has removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages. That is about 6% more ads removed, 90% more suspended advertiser accounts, restricted 60% more ads, and 40% more ads removed from publisher pages when compared to last year.

Here are quotes from Google on these stats:

In 2023, we blocked or removed over 5.5 billion ads, slightly up from the prior year, and 12.7 million advertiser accounts, nearly double from the previous year.

In 2023, we blocked or restricted ads from serving on more than 2.1 billion publisher pages, up slightly from 2022. We took broader site-level enforcement action on more than 395,000 publisher sites, up markedly from 2022.

Here are the raw numbers by year:

Google Ads Safety Report Chart

Here is the bar chart:

Google Ads Safety Report Bar Chart

Here are charts from the safety report breaking down these numbers by category:

Ads Numbers

Restricted Numbers

Publisher Numbers

Google posted on X, "From blocking billions of bad ads to improving verification and transparency for political ads, we’re committed to maintaining a healthy ad-supported internet."

Duncan Lennox, VP & GM of Google Ads Privacy and Safety also wrote:

The key trend in 2023 was the impact of generative AI. This new technology introduced significant and exciting changes to the digital advertising industry, from performance optimization to image editing. Of course, generative AI also presents new challenges. We take these challenges seriously and will outline the work we are doing to address them head-on.

Just as importantly, generative AI presents a unique opportunity to improve our enforcement efforts significantly. Our teams are embracing this transformative technology, specifically Large Language Models (LLMs), so that we can better keep people safe online.

You can download the full report over here as a PDF.

Forum discussion at X and WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Google Updates Its Definition Of Top Ads; They May Not Be At The Top