(5)
Google has released its annual ads safety report, which showed that Google removed 53% more ads this year and in the previous year and 67% increase from two years ago. Google removed over 5.2 billion ads, restricted over 4.3 billion ads and suspended over 6.7 million advertiser accounts in 2022.
I like to compare these numbers to previous years, so let's do that.
Here is the data:
Here is how it looks on a chart:
While Google removed more ads year after year, the restricted ads decreased, and the ads removed from pages decreased. Advertiser suspensions increased 20% but the year before, it increased 230%.
Also, with this news, Google Ads launched the transparency center with more on verification of advertisers:
The Ads Transparency Center is starting to roll out globally today. It’s a searchable hub of all Search, YouTube and Display ads served by verified advertisers. https://t.co/NYStnTXPTf
— AdsLiaison (@adsliaison) March 29, 2023
Advertisers can learn more about verification here: https://t.co/Sr4gTnU9Dq
Here are some charts from the report itself:
That is a lot of blocked ads, don't you think?
Forum discussion at Twitter.
