Google Ads Removed 53% More Ads This Year - 5.2 Billion Ads Blocked

Mar 30, 2023 - 7:21 am 5 by
Filed Under Google Ads

Google Bouncer

Google has released its annual ads safety report, which showed that Google removed 53% more ads this year and in the previous year and 67% increase from two years ago. Google removed over 5.2 billion ads, restricted over 4.3 billion ads and suspended over 6.7 million advertiser accounts in 2022.

I like to compare these numbers to previous years, so let's do that.

Here is the data:

click for full size

Here is how it looks on a chart:

click for full size

While Google removed more ads year after year, the restricted ads decreased, and the ads removed from pages decreased. Advertiser suspensions increased 20% but the year before, it increased 230%.

Also, with this news, Google Ads launched the transparency center with more on verification of advertisers:

Here are some charts from the report itself:

click for full size

click for full size

click for full size

That is a lot of blocked ads, don't you think?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 15, 2025

May 15, 2025 - 10:00 am
Google

Google Rethinking Search Stack From Ground Up With LLMs

May 15, 2025 - 7:51 am
Google Search Engine Optimization

Google Doc: Link Position & Click Bias Ranking Bias Adjustment

May 15, 2025 - 7:41 am
Google Ads

Google Ads New "Ads Funded By" Details

May 15, 2025 - 7:31 am
Google Ads

Google Ads Device Targeting Controls For Performance Max Campaigns

May 15, 2025 - 7:21 am
Google

Google Search Tests Vertical Search Labels In Autocomplete

May 15, 2025 - 7:11 am
Previous Story: Bing Chat To Ultimately Remove Chat Limits