Google Ads is rolling out a new way to view some of your reports in a tree table view. "Instead of flat tables, you now get a hierarchical layout where dimensions are stacked visually," explained Thomas Eccel who posted about this on LinkedIn.
A tree table combines a tree or hierarchical structure with a table so that you can expand and collapse nodes and display multiple columns of data for each node in the tree.
Here is a screenshot of this option from Thomas:
Here is an example Thomas provided:
Campaign:
↳ Campaign Status: Activated
↳ Ad Group Status: Activated
↳ Campaign Type: Search
↳ Subtype: All Features
To see if you have this feature, go to Reports > (optional: Generate Report, if you have the beta) > switch table to > Tree Table View.
Forum discussion at LinkedIn.
Update: Turns out this is pretty old:
I don't want to rain on anyone's parade but this is extremely not new. It rolled out sometime in 2022. I've been using it for years. pic.twitter.com/MeSU63onye
— Mike Ryan (@mikeryanretail) April 24, 2025
