Google Ads "Paid For By Label" On Political Ads

Aug 18, 2021 - 7:41 am 0 by
Filed Under Google Ads

Google Political Ads Change

Google is now placing a label (I think it is new) named "paid for by" on some political ads. This label lets searchers click on it to learn more who is sponsoring the ad and even lets you dive into more details on the advertiser and their spend.

This was spotted by Valentin Pletzer and posted on Twitter and here is that screen shot:

Google Ads Paid For By

When you click on the "paid for by" it pops up this overlay with the advertiser's details and more links to learn more:

Google Ads Paid For By Details

There is also a link to show you the transparency report for this advertiser that will show ad clicks, spend, etc:

I am honestly not sure how new this is but as people tell me, "it is new to me."

Forum discussion at Twitter.

Update: More examples:

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2024

Jun 19, 2024 - 10:00 am
Google

Report On If Google Showing Fewer Reddit Links In Search?

Jun 19, 2024 - 7:51 am
Google

Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

Jun 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Two Common Reasons When A Spike In Crawling Is Bad

Jun 19, 2024 - 7:31 am
Google

Google Tests Two More People Also Ask Results (6 PPA)

Jun 19, 2024 - 7:21 am
Google Maps

Google Local Panels Gains Menu Button

Jun 19, 2024 - 7:11 am
Previous Story: Google: Cover All Your Bases With Searcher Intent & Your Content