Google Ads "Paid For By Label" On Political Ads

Google is now placing a label (I think it is new) named "paid for by" on some political ads. This label lets searchers click on it to learn more who is sponsoring the ad and even lets you dive into more details on the advertiser and their spend.

This was spotted by Valentin Pletzer and posted on Twitter and here is that screen shot:

When you click on the "paid for by" it pops up this overlay with the advertiser's details and more links to learn more:

There is also a link to show you the transparency report for this advertiser that will show ad clicks, spend, etc:

Google political ads transparency #google #ads pic.twitter.com/rigF8XNB6R

— Valentin Pletzer (@VorticonCmdr) August 16, 2021

I am honestly not sure how new this is but as people tell me, "it is new to me."

Forum discussion at Twitter.

Update: More examples:

🆕 Google sponsored now show the Paid ads by brand name below the sponsored label.

↗️ Before we saw blue tick - https://t.co/ale1QdTfzf

↗️ with ads now with "Paid for by - brand name".

cc @rustybrick pic.twitter.com/LYPHkaISnE

— Khushal Bherwani (@b4k_khushal) September 17, 2023

Update: Showing up again in 2024 - no surprise:

Have Google Ads For Politics Always Had This "Paid For By" Disclosure At The Top? pic.twitter.com/dq7ex7opuS

— Anthony Higman (@AnthonyHigman) October 5, 2024