Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, "Not a government website."
Google explained that if a search ad is promoting categories of government documents and services enforced under the Government documents and services policy, and it is not certified as a government provider, Google may add that label on it. So unless you are certified as a government provider, your ads for those categories of sites may be labeled "Not a government website."
I don't know exactly how the label will look but I assume it will be deeper inside the about the ad.
Google will begin rolling out these ad disclosures on October 22, 2025 with full enforcement ramping up over approximately 4 weeks.
Google posted this over here:
On October 22, 2025, the Google Ads “Other restricted businesses: Government documents and services” policy will be updated to clarify that Google will automatically generate a disclosure of “Not a government website” for your Search ads promoting categories of government documents and services enforced under the Government documents and services policy, unless you are certified as a government provider. Disclosures will be on all Search ad formats.We will begin rolling out these ad disclosures on October 22, 2025 with full enforcement ramping up over approximately 4 weeks.
Learn more about the Other restricted businesses: Government documents and services policy.
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