Google is testing a new ad format that overlays more product ads when you click on a "more" button. This is different from expanding a product carousel, in that this overlays on top of the current search results interface.
This was spotted by Sachin Patel who posted a screenshot on X:
Spotted first by Khushal:
🆕 Google ads with More button for to see more ads extension poppup. pic.twitter.com/WWP15rw2jr
— Khushal Bherwani (@b4k_khushal) April 8, 2025
Sachin wrote, "Google sponsored ads with a 'More' button that, when clicked, shows two additional products from the same website."
I am not sure I am a fan of this Google Ads format - are you?
Forum discussion at X.
