Google Ads Country-Level Exclusions Limited To 120 Countries

Mar 8, 2024 - 7:31 am 0 by
Filed Under Google Ads

Google Map

Google Ads now limits the number of country-level exclusions you can add to your ads to 120 countries. This is a new limit, but Google confirmed that location exclusions aren't going away, but they are now limited to 120 countries.

PPCSauce was given an error while using the location exclusion feature and posted the error on X that read, "The number of entities exceeds the limit." Here is a screenshot:

Google Ads Limits Country Exclusions

Ginny Marvin, Google's Ads Liaison, replied saying, "You will see this notification if you try to add more than approximately 120 country level location exclusions. The aim is to simplify location targeting workflows, and we recommend using positive geographic targeting instead." Marvin also confirmed this is not a bug but a feature, where Google intentionally added a limit to the number of countries you can exclude.

Some think that this means Google will remove the location exclusions completely one day but Google said no. "Location exclusions aren't going away & we know they are important. But advertisers should not have to use a blanket exclusion approach, and using a positive targeting-first approach should not impact performance," Marvin added.

"I offered this in that thread as well: If you or anyone are seeing issues on this front, please feel free to DM me with further details so we can investigate," she added later.

Here are those posts:

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Google Search People Cards Going Away On April 7