Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad.
This test was spotted by both Brodie Clark who posted on X and on his SERP Alerts and also Adriaan Dekker who credits Saurabh Singh who posted on LinkedIn.
Here are those screenshots:
I am not sure what to think of this design change - any thoughts?
Forum discussion at X and LinkedIn.
Update: It moves, here is a video of it in action:
Noticed in Google’s new mobile ad test: that half-line under site details flows into the second ad when swiping — looks like a shared visual element. Clean, but a bit misleading @brodieseo @rustybrick pic.twitter.com/LQKB4jCCo3
— Sachin Patel (@SachuPatel53124) June 23, 2025
