Google Ads Editor 1.7 Gains Hotel Ads Lead, Extension Forms & More

Aug 10, 2021 - 7:51 am 1 by
Filed Under Google Ads

Google Ads Reporting

Google, after a false start, announced the release of version 1.7 of Google Ads Editor. Google Ads Editor 1.7 brings Hotel ads, easier downloads, YouTube audio ads, lead form extensions, additional recommendation types and the deprecation of Showcase ads, plus more.

This release comes after version 1.6 released last April.

In version 1.7 include:

(1) YouTube Audio: Google Ads Editor now fully supports YouTube Audio campaigns, ad groups, and ads.

(2) Hotel campaigns: Google Ads Editor now provides full support for Hotel campaigns.

click for full size

(3) Lead form extensions: Google Ads Editor now supports lead form extensions, which make it easier for customers to reach out to you as they search, discover, or watch relevant content.

click for full size

(4) Support for more extensions:

  • Asset-based sitelink extensions, also known as "Sitelinks (upgraded)"
  • Asset-based structured snippet extensions, also known as "Structured snippet extensions (upgraded)"
  • Asset-based callout extensions, also known as "Callout extensions (upgraded)"
  • Related videos extensions for Video campaigns

(5) Faster Downloads: Google Ads Editor will give you the option to select which entity types (such as campaigns) to download. This feature enables faster downloading.

(6) Target CPA to Maximize conversions and Target ROAS for Max conversion values:

  • For search campaigns, you can now add target cost-per-action (CPA) bidding to Maximize conversions strategy, as well as target return on ad spend (ROAS) bidding to Maximize conversion value strategy.
  • Where previously Target CPA strategy was used, you can use Maximize conversions with target CPA bid instead. You can also use Maximize conversion value with target ROAS bidding instead of Target ROAS strategy.
  • These situations include the following: (A) Creating a new search campaign: Google Ads Editor previously defaulted to Target CPA bidding under certain circumstances, and now defaults to Maximize conversions strategy. (B) Applying certain recommendations (Such as Target CPA Opt-in or Target ROAS Opt-in): Search campaigns are automatically opted into Maximize conversions or Max conversion value strategies instead.

(7) And Showcase ad groups are no longer supported in Google Ads Editor. These ads and ad groups have been deleted, and can’t be created.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Google Enforcing Physical Addresses For Some Google My Business Listings