New Way To Create Custom Columns In Google Ads

Apr 15, 2022 - 7:21 am 0 by
Filed Under Google Ads

Google Ads

Google announced a new way to create custom columns in Google Ads. Google said it is "adding new metrics and features that make it easier to view your data."

Here is what you can now do with custom columns in Google Ads:

  • Include spreadsheet functions.
  • Calculate and compare metrics across date ranges.
  • Reference other custom columns in a formula.
  • Add more non-metric columns in your formula, including columns like Campaign name, Budget, and more.
  • Utilize new column formats like “Text”, “True/False”, and “Date”.
  • Apply multiple filters to one formula.
  • Filter by custom variables for conversions.

Also soon, Google said that any columns you create will also be available in custom reporting tools like the Report Editor and dashboards in Google Ads.

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google: Audience Signals Help Jumpstart Performance Max Campaigns But Continue To Inform