Confirmed Google Ads Conversions Bug Impacting Non-First/Last Click Attribution Models

Dec 22, 2021 - 7:31 am 0 by
Filed Under Google Ads

Google Ads Responsive

Google has confirmed a bug with Google ads impacting conversion data. The issue is specific with Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution (DDA).

Google said the data may be delayed up to 24 hours and is working on fixing the pipeline delay.

Google posted this at about 3:22pm ET on Tuesday, December 21st over here saying "we're aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by Dec 22, 2021, 1:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access Google Ads, but may not have access to the most recent data."

Google's Ads Liaison also responded to some complaints about the data being delayed:

Google fixed the issue at 6:07pm ET the same day, Tuesday, December 21, 2021. Google wrote "the problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ads, but may not have access to the most recent data." Google added "conversions delayed by this incident, those making use of non-First/Last Click attribution models, are now present in Google Ads."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 11, 2025

Feb 11, 2025 - 10:00 am
Google Search Engine Optimization

Google: How To Tell If Google Sees Tabbed Navigation

Feb 11, 2025 - 7:51 am
Google Ads

Advertisers: Google LSA Lead Quality Drops After Auto Lead Credits

Feb 11, 2025 - 7:41 am
Bing Search

Bing Tests Dropping AI Labels From AI Answers

Feb 11, 2025 - 7:31 am
Google Ads

Google Ads Support Account Re-Verification During Ongoing Thread

Feb 11, 2025 - 7:21 am
Google Ads

Google Ads Gambling and Games Policy Update On April 14th

Feb 11, 2025 - 7:11 am
Previous Story: Podcast: Google Search Product Legal Counsel, David Price