Confirmed Google Ads Conversions Bug Impacting Non-First/Last Click Attribution Models

Dec 22, 2021 - 7:31 am 0 by
Filed Under Google Ads

Google Ads Responsive

Google has confirmed a bug with Google ads impacting conversion data. The issue is specific with Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution (DDA).

Google said the data may be delayed up to 24 hours and is working on fixing the pipeline delay.

Google posted this at about 3:22pm ET on Tuesday, December 21st over here saying "we're aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by Dec 22, 2021, 1:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access Google Ads, but may not have access to the most recent data."

Google's Ads Liaison also responded to some complaints about the data being delayed:

Google fixed the issue at 6:07pm ET the same day, Tuesday, December 21, 2021. Google wrote "the problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ads, but may not have access to the most recent data." Google added "conversions delayed by this incident, those making use of non-First/Last Click attribution models, are now present in Google Ads."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2024

May 23, 2024 - 10:00 am
Google

Google Robots.txt Parser Updated In GitHub

May 23, 2024 - 7:51 am
Google Ads

Google Ads Referral / Affiliate Program

May 23, 2024 - 7:41 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 7:35 am
Google

Google Tests Replacing Related Searches With People Also Search For?

May 23, 2024 - 7:31 am
Google

Google Search: Sources Across The Web Without Images

May 23, 2024 - 7:21 am
Previous Story: Podcast: Google Search Product Legal Counsel, David Price