Google Ads New Conversation Started Column For Message Assets

Nov 27, 2024 - 7:41 am 1 by
Filed Under Google Ads

Man Texting

Google Ads has a new column named "conversation started" for message assets, like WhatsApp messaging, through Google Ads. Clicking on a WhatApp button in Google Ads will trigger the "conversation started" metric in Google Ads.

This was spotted by Arpan Banerjee, who posted about it both on LinkedIn and X, he wrote, "Google has rolled out a fresh conversion action: "Conversation Started" and shared this screenshot of the report:

Google Ads Conversation Started Message Assets

Ginny Marvin, the Google Ads Liaison, confirmed this as being new and posted on LinkedIn saying, "‪Yes, confirming that you’ll see this when using message assets. A click on the message extension on your ad results in a message sent, and Google will report a conversation was started."

Google Ads has a more detailed help document on message assets over here.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 7, 2025

Jul 7, 2025 - 10:00 am
Google

Google Says AI Mode Rolling Out To Workspace Accounts

Jul 7, 2025 - 7:51 am
Google Search Engine Optimization

Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews

Jul 7, 2025 - 7:45 am
Google Ads

Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

Jul 7, 2025 - 7:41 am
Google

Google Tests Low, Typical, High Price Labels In Search Result Snippets

Jul 7, 2025 - 7:31 am
Google Maps

Google Business Profiles Reverification After Suspensions Increasing?

Jul 7, 2025 - 7:21 am
Previous Story: Google Search Tests Large Thick Fonts