Google Ads To Drop Certification For Some Advertisers & Reorganizes Verification Docs

Jan 24, 2025 - 7:21 am 0 by
Filed Under Google Ads

Google Finger Print

Google Ads has made two updates around advertiser verification recently. One, in some countries Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.

Let's start with the second one first, because, why not.

Google wrote, "Google has updated and reorganized the help center articles related to Google Ads Advertiser Verification for improved clarity and readability. This update, effective November 2024, aims to provide clearer information to advertisers and does not change enforcement of the Advertiser Verification policy."

So not much is changing here outside of just reorganizing and clarifying this content.

The first one second says that on February 5, 2025 Google will make changes to Google Ads Other restricted businesses: Government documents and services policy.

Here is what is changing:

(1) Advertisers will no longer be required to apply for a certification in order to run ads for vignettes/e-vignettes across Europe;

(2) If you’re running ads promoting “Business identifiers” and exclusively targeting France as a region, you don’t need to qualify as a government or authorized provider but will still need to apply to be excluded from policy, to ensure your ads aren’t improperly disapproved

Google will begin enforcing the policy update on February 5, 2025, with full enforcement ramping up over approximately 8 weeks.

There is also this for Local Service Ads:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

New Google Ads AI Max Search Match Type

Jul 3, 2025 - 7:51 am
Google Ads

Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

Jul 3, 2025 - 7:41 am
Google

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Jul 3, 2025 - 7:31 am
Google

Report: Over 12% Of People Also Ask Results Are Google AI Overviews

Jul 3, 2025 - 7:21 am
Google Maps

Google Tests Local Panel Tab Buttons Under Main Search Bar

Jul 3, 2025 - 7:11 am
Bing Search

Microsoft Laying Off 9,000 Employees - 4% Of Workforce

Jul 3, 2025 - 7:05 am
Previous Story: Bing Tests New Local Pack Design With Blue Backgrounds