Swarm Of Google Ads Campaign Ad Disapprovals & Suspensions

Feb 15, 2023 • 7:41 am | comments (2) by | Filed Under Google Ads (AdWords)

Google Ads Violations Suspensions Disapproval

Last night, Google Ads started to suspend and mass disapprove Google Ads and Google Merchant Center campaigns. There are numerous reports of this issue starting around 4 pm ET on Tuesday, February 14th. The spooky thing is that we saw the same issue exactly the same date and time last year - I am not kidding (deja vu).

The disapproval and suspension notices are specific to either/or circumventing systems and malicious software notices. It seems like these may be done in error, but Ginny Marvin, the Google Ads Liaison, said she is investigating.

Ginny Marvin from Google did say Google is rolling out a fix last night, she wrote, "The issue has been identified and a fix is rolling out. No action is needed on your part for those affected. We apologize for the inconvenience and appreciate your patience."

Here are some of the complaints on Twitter and there are numerous complaints on the Google Ads Help forums as well. There are just too many complaints to post them all here, so here is a sampling.

It was a bug last year and Google fixed it within 24 hours. I wonder why a similar, if not the same thing, happened a year ago, and we are seeing it again.

Forum discussion at Twitter.

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