Google Ads PMax Brand Safety Controls & Reporting Clarifications

Aug 22, 2023 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Logo Clarity Robot

Google's Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns.

Ginny Marvin wrote, "There’s been some confusion about brand safety controls & reporting supported in PMax. So I want to share a rundown of important levers available to help you control the types of content your PMax ads can appear next to in Search, Shopping, Display & Video inventory."

(1) Search & Shopping suitability controls:

- New PMax campaign-level brand exclusions prevent your ads from serving for specific brand queries in Search & Shopping

- Account-level negative keywords prevent your ads from showing for those queries in Search & Shopping

(2) Display & Video suitability controls:

PMax supports all of your account-level content suitability settings – available from the Tools icon in Google Ads

(3) Content labels allow you to narrow the maturity level of YouTube & GDN content your ads can show on or next to. This is where you'll find the one-click "content suitable for families" option, for example.

(4) Inventory type, expanded, standard, limited, allows you to quickly choose the type of content best suited to your brand on YouTube & GDN.

(5) Content type exclusions prevent ads from showing on certain areas of video content such as live streaming or embedded YouTube video

(6) Sensitive content categories allow you to exclude certain types of GDN content such as tragedy and conflict.

(7) Exclude up to 1000 content keywords to prevent ads from showing on YouTube & GDN content related to those exact words.

(8) Placement exclusions prevent your ads from showing on specific YouTube and GDN content. PMax respects account- and MCC-level placement exclusions. For more on content suitability controls see here.

(9) PMax placement reports show the sites & apps where your ads appeared and are built expressly for GDN brand safety tools. They can be found in the Reports editor in Google Ads.

(10) The new Search Terms Insights updates include more categories, API integration, custom date ranges & downloading. More on Search Term Insights for PMax (and more).

Here is the start of that thread:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 13, 2024

Dec 13, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December Core Update, AI Overviews Gemini 2.0, Apple Visual Intelligence, Search Console Updates, Indexing Bugs & More

Dec 13, 2024 - 8:01 am
Google Updates

Google December 2024 Core Update Is Live - What Are We Seeing

Dec 13, 2024 - 7:51 am
Google Updates

Google To Have More Core Updates, More Often

Dec 13, 2024 - 7:41 am
Google Ads

Google Ads AI Generated Reports BETA

Dec 13, 2024 - 7:31 am
Google

Google Lens Serving Outage Yesterday

Dec 13, 2024 - 7:21 am
Previous Story: Bing Promoting Bing Chat In Autocomplete Bar, Pagination Bar & More