Google Adds Android Referrer Tracking For Analytics

Feb 18, 2016 - 8:00 am 1 by
Filed Under Web Analytics

Mobile18 Google 1900px

Yesterday, Google announced on Google+ that they now support referrer tracking for Android apps. This will give Android app marketers the data on the sources of your app installs.

"Referrer tracking helps you understand the source that led users to install your app, and is used by Google Analytics and other mobile analytics platforms to provide reporting," Google said. If there is no referrer parameter in the URL, Google will assign a default to separate organic installs from deeplinks (i.e. a third party referral to your Play Store listing). In the past, a referrer would only be registered if a parameter was added to the URL the user clicked to arrive at your app’s Play Store listing.

The example given by Google was for organic source installs, the default referrer will now be set as: utm_source=google-play&utm_medium=organic and for deeplinks, the referrer will now be set as: utm_source=(not%20set)&utm_medium=(not%20set).

You can read the full integration document at developers help where it goes through a ton of examples.

I do not see any keyword data here but it is more than what we had a few days ago.

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 17, 2024

Jun 17, 2024 - 10:00 am
Google Search Engine Optimization

The Maddening Adventure Of Tracking AI Overviews In Google Search Console

Jun 17, 2024 - 7:51 am
Google Ads

Google Ads Forcing Some Advertisers Off Credit Card Payments

Jun 17, 2024 - 7:41 am
Apple App Store

Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

Jun 17, 2024 - 7:31 am
Google Maps

Google Maps Updates Fake Engagement Policy With More Detail

Jun 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Updates hreflang Documentation While I Was Offline

Jun 17, 2024 - 7:11 am
Previous Story: Google Adds AMP Webmaster Help Forum