Google Adds GTIN12 Property To Product Structured Data Support Doc

Aug 11, 2022 - 7:31 am 0 by

Google Products Gtin

Google has the gtin12 property to the Google product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn't have it in the documentation until today. Google also clarified that you can use the generic gtin property for all GTINs, but Google said it recommends that you use the most specific one if possible.

It now reads "Include all applicable global identifiers; these are described at schema.org/Product. While you can use the generic gtin property for all GTINs, we recommend that you use the most specific GTIN that applies to your product, as this is the most accurate representation of the product. Make sure the GTIN value is in the numerical form; we don't support the URL form for GTINs."

Naomi Gallula posted on Twitter:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 10, 2026

Feb 10, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Gets Heated Again February 10th

Feb 10, 2026 - 8:18 am
Google Ads

Google Ads Performance Max A/B Experiments In The Wild

Feb 10, 2026 - 7:51 am
Google

Grokipedia Seeing Decline In Google Search Visibility

Feb 10, 2026 - 7:41 am
Other Search Engines

OpenAI ChatGPT Ads Go Live With User Ad Controls

Feb 10, 2026 - 7:31 am
Google

Google AI Mode Tests Citation Icons At Bottom Of Answers

Feb 10, 2026 - 7:21 am
 
Previous Story: Google Search Console Performance Report For Discover Reporting Issue On July 26