Google Adds GTIN12 Property To Product Structured Data Support Doc

Aug 11, 2022 - 7:31 am 0 by

Google Products Gtin

Google has the gtin12 property to the Google product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn't have it in the documentation until today. Google also clarified that you can use the generic gtin property for all GTINs, but Google said it recommends that you use the most specific one if possible.

It now reads "Include all applicable global identifiers; these are described at schema.org/Product. While you can use the generic gtin property for all GTINs, we recommend that you use the most specific GTIN that applies to your product, as this is the most accurate representation of the product. Make sure the GTIN value is in the numerical form; we don't support the URL form for GTINs."

Naomi Gallula posted on Twitter:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google Search Console Performance Report For Discover Reporting Issue On July 26