Google Tests 3 Ads In The Local Pack With A Carousel Interface

May 3, 2017 - 7:40 am 0 by
Filed Under Google Maps

Road Pointers4

August 2016, Google introduced ads in the local pack. That was one single ad at the top of the local results when you do a search that has local intent. Well, now Google is testing three ads at the top of the local pack but by using a carousel interface to let searchers scroll through the ads without moving the organic listings down too much.

Here is a screen shot of the new test from Joy Hawkins on Twitter:

Google Local Pack Carousel 3 Ad

Here is what the normal ad unit looks like in the local pack:

Google Local Pack Ad

I guess this is one way of showing more ads in the local pack.

Forum discussion at Twitter.

 

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