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About a month ago, we reported that Ashley Madison may have been penalized by Google in search. We showed how their rankings and traffic plummeted for months, we explained how they weren't even ranking for their own name in Google. Many SEOs looked at the issue but to not rank for your own name is either a huge technical issue by the webmaster or a Google penalty.
In any event, Christian Rudolf informed me on Twitter yesterday that Ashley Madison is now back and ranking for their own name in Google. Do a search for [Ashley Madison] in Google and now it will come up as the number one result:
A month ago, it did not come up:
It is still unclear if Google penalized the site or if there were technical issues on the site itself that caused it. But after all the scandal and business issues around the company, this just added a bit more to all of that.
Forum discussion at Twitter.
