Google's Paid Clicks Up 20% But CPC Prices Fall 4% In Q1 Earnings Report

Apr 19, 2013 - 8:00 am 3 by
Filed Under Google News

GOOG Earnings Q1 2013Google announced earnings last night and reported revenues of $14 billion and profits of about $3.5 billion for their first quarter of 2013. The key highlights for search marketers are on paid clicks and cost-per-click.

  • Paid Clicks – Paid clicks increased approximately 20% over the first quarter of 2012 and increased approximately 3% over the fourth quarter of 2012.
  • Cost-Per-Click (CPC) – CPC prices decreased approximately 4% over the first quarter of 2012 and decreased approximately 4% over the fourth quarter of 2012.

There are currently 38,739 Googlers on staff at the end of the quarter, not including Motorola employees.

The stock price is up a bit in after hours.

Forum discussion at WebmasterWorld.


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