Google's Paid Clicks Up 20% But CPC Prices Fall 4% In Q1 Earnings Report

Apr 19, 2013 - 8:00 am 3 by
Filed Under Google News

GOOG Earnings Q1 2013Google announced earnings last night and reported revenues of $14 billion and profits of about $3.5 billion for their first quarter of 2013. The key highlights for search marketers are on paid clicks and cost-per-click.

  • Paid Clicks – Paid clicks increased approximately 20% over the first quarter of 2012 and increased approximately 3% over the fourth quarter of 2012.
  • Cost-Per-Click (CPC) – CPC prices decreased approximately 4% over the first quarter of 2012 and decreased approximately 4% over the fourth quarter of 2012.

There are currently 38,739 Googlers on staff at the end of the quarter, not including Motorola employees.

The stock price is up a bit in after hours.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 17, 2025

Feb 17, 2025 - 10:00 am
Google Search Engine Optimization

Jeff Dean: Combining Google Search With LLM In-Context Learning

Feb 17, 2025 - 7:51 am
Google Maps

Google Business Profiles Verification Failure Email With Reasons

Feb 17, 2025 - 7:41 am
Google Search Engine Optimization

Google Merchant Center AI-Generated Summaries

Feb 17, 2025 - 7:31 am
Google

Google Search Results Snippets Tests Page Includes

Feb 17, 2025 - 7:21 am
Google Search Engine Optimization

Google: Why Search Engines Don't Need To Do Anything Special For Pagination

Feb 17, 2025 - 7:11 am
Previous Story: GooglePlex Gets Google Fiber Van