Google Penalizes Forbes For Selling Links, Again

Feb 16, 2011 - 4:01 pm 93 by

Google: Forbes Selling, the extremely popular magazine web site, has been notified by Google that they have been penalized for selling links on their web site.

Denis Pinsky, the Digital Marketing Manager at, posted a Google Webmaster Help thread with the notification warning. As some of you know, Google now email site owners when they are participating in unnatural links and just received their email from Google.

The email read:

Dear site owner or webmaster of,

We've detected that some or all of your pages are using techniques that are outside our quality guidelines, which are available here:

Specifically, look for possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank. For more information about our linking guidelines, visit

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please visit to submit your site for reconsideration in Google’s search results.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support:

Google told Forbes that they have "artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank" on their web site. In other words, they are selling links, which is against Google's guidelines.

Pinsky asked, in a public forum, "Can someone help figure out what Links are in violation?"

It is important to add that this would not be the first time was penalized by Google for selling links. In fact, Forbes wrote about the first time back in 2007, the article was named Google Scares The Search Crowd.

Thursday, Web site administrators for major sites including the, Techcrunch, and Engadget (as well as found that their "pagerank"--a number that typically reflects the ranking of a site in Google.

Forbes is no stranger to how Google works. I am a bit surprised that the top SEO at Forbes would post this in a public forum - I assume he has no clue where the paid links are. I looked and didn't find anything within 60 seconds of looking. Do you see the paid links?

Unless Google thinks the Data Partners on the bottom are a link scheme?

Forbes Paid Links?

Forum discussion at Google Webmaster Help.

Update: Arrington at TechCrunch has been watch Forbes for a few days now and noticed the links. He pointed us to where they are selling links for PageRank purposes. You can see them on pages like on the bottom right. Here is a picture:

Forbes Paid Links!

Arrington said:

Starting Monday Forbes started to delete the links from their site. Weve been watching these links come down, but they seem to have forgotten one page. See the bottom right of this page for paid links to Netsuite, AppRiver, Bluepay, SquareSpace and others, all with very nice descriptive keywords like ecommerce, Create a Website, etc. Previous links to Siemens and AT&T were prevalent, and those links still appear on eWeek and CIO Magazine.

Update: Forbes responds: Forbes responded basically saying these links were on legacy pages that some how went live during a site redesign. It was a mistake and they pulled the pages.


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