Google: Duplicate Content Issues? Then Focus On Adding Value.

May 6, 2022 - 7:31 am 3 by
Filed Under SEO Copywriting

Google Value Add Dup Content

One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank to 5 identical pieces of content in the first five positions in Google search. So what do you do if you have content that is similar or the same as your competitors?

Add value.

If you have the same product descriptions as every other e-commerce site on the web, you need to do something to make your product page stand out. How do you do that? You add more value to that content on that page. You add unique content on top of that content, you change the content to tailor it to your specific audience, you add deeper images and videos, you add whatever you can to add value above and beyond what is currently ranking for that content.

John Mueller of Google was recently asked about copied or duplicate content and SEO and he has a great one liner on Twitter "I'd focus on the value that you're adding, not on the content you're copying."

Here are those tweets:

It is really a great line and content writers should be thinking this when they are copying content, like a line off of Twitter.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Google Search Engine Optimization

Google: Should We Explain The Crawl Stats Report in Search Console

Apr 17, 2024 - 7:11 am
Previous Story: Google Ads Tests Quick Help Beta