A Dilbert cartoon from last week talks about the process of doing and delivering keyword research to your client or boss. It is kind of funny, here is the strip:
The SEO Says:
I did A-B testing and found the search terms that bring the most people to our site.
The most effective search terms are "wingless skunk"," "junkyyard snack," and "planned injury."
Then Topper comes in to top him:
Well, Duh! You could have just asked me.
I assume most SEOs can relate?
That being said, Antony Jackson spotted this and posted it on Google+ asking "Is that meant to be Barry Schwartz or Bill Slawski?" Ha, I doubt it is any of us, but the best SEOs do have goatees.
Forum discussion at Google+.