With all the mainstream news press of JC Penney, Overstock and Forbes using paid links and some darker methods of boosting their rankings in Google - Dilbert has decided to feature some best practice lessons in their past two cartoons.
Dilbert featured two cartoons on SEO & Google.
Yesterday there was a Dilbert on Black Hat SEO which read:
“I want you to use “black hat” methods to raise our website’s ranking on search engines.”
“What do you like best about that ideas – the fact that it’s unethical or the near certainty of getting caught?”
“That’s sort of a loserish thing to say.”
“Talking doesn’t work for people like me.”
And today there was a Dilbert on paid links which read:
Employee: “Google found out that we use fake links to boost our search rank.”
Employee: “Now our website only shows up when someone enters the search string “dung for brains.”"
Boss: “They won’t get away with this!”
Computer [aka Google]: “Shut your pie hole.”
Good times for the SEO industry!
I believe the first person to notice these cartoons was Googler @pedrodias.
Forum discussion at Google Webmaster Help.