Dilbert Features The Darker Side Of SEO

With all the mainstream news press of JC Penney, Overstock and Forbes using paid links and some darker methods of boosting their rankings in Google - Dilbert has decided to feature some best practice lessons in their past two cartoons.

Dilbert featured two cartoons on SEO & Google.

Yesterday there was a Dilbert on Black Hat SEO which read:

“I want you to use “black hat” methods to raise our website’s ranking on search engines.”

“What do you like best about that ideas – the fact that it’s unethical or the near certainty of getting caught?”

“That’s sort of a loserish thing to say.”

“Talking doesn’t work for people like me.”

And today there was a Dilbert on paid links which read:

Employee: “Google found out that we use fake links to boost our search rank.”

Employee: “Now our website only shows up when someone enters the search string “dung for brains.”"

Boss: “They won’t get away with this!”

Computer [aka Google]: “Shut your pie hole.”

Good times for the SEO industry!

I believe the first person to notice these cartoons was Googler @pedrodias.

Forum discussion at Google Webmaster Help.