Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.
Google said Waze ads inventory is now in Performance Max for store goals campaigns. This allows businesses to appear as a 'Promoted Places in Navigation' pin on a user's map. For U.S. advertisers using PMax for store goals, these ads are now fully available.
Performance Max will automatically use your existing assets to optimize for Store Visits, Store Sales, or Local Actions Directions.
Google said, "we are planning to expand Waze inventory to additional markets beyond the U.S. in 2026."
Of course, not all are happy Google is lumping Waze ads here...
Plus, Google said "Channel performance reporting is now available in all Performance Max campaigns." In the coming week, Google said you should be able to get specific reporting on search partners and access the channel performance report via manager accounts (MCC).
Here is a summary:
(1) Waze inventory is now in US Pmax for store goals campaigns
(2) Channel performance reporting is available in all Pmax campaigns
(3) More visibility is coming soon to channel performance reporting with Search partners & MCC support
💡𝟯 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅 𝘂𝗽𝗱𝗮𝘁𝗲𝘀:
— Google Ads (@GoogleAds) November 6, 2025
🚘 𝗪𝗮𝘇𝗲 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 is now in US Pmax for store goals campaigns
📊𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 is available in all Pmax campaigns
👀 𝗠𝗼𝗿𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻… pic.twitter.com/8aInsvKA6g
Forum discussion at X.
