More Brands Showing In Google Answer Box For Generic Queries

May 22, 2015 - 7:44 am 2 by

Google Knowledge GraphWe know that Google typically does not want brands in Google Answer results for generic non-branded queries. But it comes up all the time. I can't cover all the examples all the time but this one I should cover.

A search in Google UK for [bank account] returns an answer box for Barclays, followed by them in the first organic search result. Here is a picture:

Barclays Bank Account Query on Google

John Mueller from Google, about a year ago, said that brands typically should not power these Google Answer boxes. I would think in this case, it wouldn't make sense here either.

Note: In the US it shows USA Bank and in India it shows Wells Fargo, so not much better here.

Forum discussion at Twitter.

 

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