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Google announced a new ad format for searches done in the format of [nearby X], for example, [nearby auto repair], where it would show click-to-call and directions directly on your mobile device.
Here is a picture of the new format:
Ads with location extensions enabled on their formats will automatically be eligible to show this ad format.
Ayush Agarwal from the Google AdWords team said on Google+:
Now more than ever, people search online to find things nearby. That’s why we continue to develop richer local ad formats that deliver more relevant information based on what someone searches for.
Forum discussion at Google+.
