Bing Search Algorithm Update? Nope, Analytics Tracking Issue.

Jul 20, 2015 • 7:32 am | comments (9) by | Filed Under Bing SEO

Chalkboard Wide Bing

I was all excited, I saw widespread reports of a Bing Search algorithm update at WebmasterWorld and then I dug deeper and it seems it was more related to how Google Analytics reports organic traffic from Bing.

Something changed because of several really large sites I track, I saw as much as a 25% decrease in organic traffic this past week to the week before. But at the same, I saw a 200%+ increase in referral traffic from Bing.

Here are some of the larger sites, but I checked way more than just four site profiles:

  • Organic Bing Traffic Down 20% But Bing Referral Traffic Up 350%
  • Organic Bing Traffic Down 5% But Bing Referral Traffic Up 145%
  • Organic Bing Traffic Down 10% But Bing Referral Traffic Up 265%
  • Organic Bing Traffic Down 22% But Bing Referral Traffic Up 230%

Shepard from WebmasterWorld first spotted this and said:

Update: seems that our hit in Bing traffic may be an analytics issue. For some reason our Bing traffic is being reported/segmented into "Bing / referral" and "Bing / organic".

Interesting, maybe Bing changed their URL structure or maybe this has to do with the Bing HTTPS change.

Forum discussion at WebmasterWorld.

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