Bing To Encrypt Search This Summer & Screws SEOs/Marketers

Jun 16, 2015 - 8:22 am 24 by
Filed Under Bing Search

Bing SSLBing announced yesterday that this summer Bing will begin defaulting all search over HTTPS/TLS, which means they will be stripping out the keyword referrer data to web sites.

Bing is doing this to secure their search results and protect their searchers, just like Google did back in 2011. But with this, marketers will lose their query data. They won't know ALL the keywords people use to find them on Bing search.

This is after Bing promised us to keep the SEO community top of mind when they migrate to HTTPS. They clearly are not. Yes, they have webmaster tools where you can get "some limited query term data" as Bing puts it, but not all, not that much to be honest.

I do wonder if they will pass the referrer keyword data to sites that are over HTTPS already. Based on my early tests on using Bing over HTTPS, they will. But I can't tell if that will remain this summer when they deploy this fully. I suspect not, based on what I read in the announcement.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Google Ads

Google Local Service Ads Sends Email Asking You To Upload Photos

Mar 27, 2024 - 7:51 am
Google Maps

European Hotels Can Remove Pricing Information From Google Hotel Search

Mar 27, 2024 - 7:41 am
Google Search Engine Optimization

SEOs, Please Don't Remove Contact Us & About Us Pages

Mar 27, 2024 - 7:31 am
Misc Google

Google Search Developer Docs Gain AI Generated Help Features

Mar 27, 2024 - 7:21 am
Google Maps

Google Local Reviews Reactions Notice

Mar 27, 2024 - 7:11 am
Previous Story: Google: Don't Nofollow Good Links On Your Web Site