Bing Shopping Now Allows Free Listings In The Footer

Aug 19, 2020 - 7:31 am 0 by
Filed Under Bing Ads

Bing Shopping

In April Google allowed free listings within the Google Shopping tab and then expanded it to the main Google web search results. Bing seems to be following suit and allowing free product listings in the Bing Shopping tab of search. But those free product listings may go unseen since they seem to be placed in the footer.

Bing announced "we’re excited to announce the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other markets — United Kingdom, Canada, Australia, France, and Germany."

Here is a screen shot Bing provided showing the product listing ads take up virtually the whole page with the free listings in the footer:

click for full size

Product Listings are currently offered to those who have a Microsoft Merchant Center store with approved offers, and will ramp over the next month, Bing said.

To enable this, there is nothing you need to do if you are a Microsoft Shopping Campaigns customer. By default, all approved product offers in Microsoft Merchant Center will automatically be opted into this new offering. But if you are not a Microsoft Shopping Campaigns customer, create a Microsoft Merchant Center store, submit all eligible products, and ensure they’re approved. When the Merchant Center store is created you’re opted-in to the free Product Listings offering, enabling your approved products to be eligible to show in the free products listings section on the Bing Shopping Tab.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Previous Story: Google Ads Societal Biases Targeting Being Disabled In 60 Days