Bing Tests Favicons On Shopping Ads Carousel

Sep 23, 2026 - 7:41 am 0 — by
Filed Under Bing Ads

Blue Favicons

Microsoft is testing placing favicons on the Bing shopping ads, product results, carousel. Normally, this ad unit just shows the site name but Bing is testing adding favicons in front of the site name.

This was spotted by Sachin Patel who posted a screenshot on X and SEW - here is his screenshot:

Bing Product Carousel Favicons

Here is what it normally looks like:

Bing Product Carousel No Favicons

Favicons make the ads more appealing but I am not sure if Microsoft will go live with this test or not.

Forum discussion at X.

 

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