Microsoft Bing: SEOs Should Focus on Conversions & Click Value

Mar 17, 2025 - 7:41 am 3 by
Filed Under Bing SEO

Bing Mouse Gold

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, "SEOs should focus on conversion."

He added, "What’s the quality & conversion value of these clicks/searches? How many of these clicks/searches are useless?"

Why? Well, Fabrice wrote, "As AI technology advance, the value of clicks from AI-powered search or chat solutions is increasing and anticipated to rise further."

This means that AI will get better and understanding what the query is, what the user wants and if that user clicks over, that will likely lead to a higher conversion...

Here is the post in context:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
 
Previous Story: Google Said It Made Updates To AI Overviews Links In May But Did Not