Microsoft announced on the Bing blog that they have integrated the Bing Knowledge Widgets directly into Bing Webmaster Tools. In addition, they added a new type called "Interactive only" which only works when a user highlights content on your page.
You can access it in Bing Webmaster Tools under Widgets and then Knowledge Widget (Beta).
You can also play with it over at this page.
Here is how to get the code:
- Navigate to the Knowledge Widgets tool by tapping or clicking Widgets > Knowledge Widget in the navigation menu.
- Next, In the Knowledge Widget screen, enter a friendly name for your widget to make it easier to find later, and click or tap Create.
- Next you will see the Knowledge Widget Settings screen. Locate the Copy Code button and tap or click it to copy the code to your clipboard.
- At this point you can already paste the code you just copied into your web site's or blog's page source, for example just before the closing