Bing Updates Webmaster Guidelines: Keyword Stuffing Now Off Limits

Feb 20, 2014 - 8:26 am 16 by
Filed Under Bing SEO

Bing PenaltyLast night, Bing has updated their webmaster guidelines adding a section about "keyword stuffing." Surprised it wasn't there from the onset? Yea, me too but truthfully, there are a ton of things they can/should add there that are not currently there.

What is new? The section on keyword stuffing, which reads:

When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.

I verified using various caching services that the paragraph was indeed not there a day or two ago.

That being said, the language is pretty strong. If you do use keyword stuffing techniques on your site, Bing may give your site a "demotion" or even worse "delist" your site from the Bing search results.

Hat tip to +MenasheAvramov for informing me about this.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Previous Story: Google: We May Show Your Redirected URLs In The Search Results