Bing Partners With KAYAK, Despite Buying Farecast

Friday Bing announced they are partnering with KAYAK to improve their travel search engine.

Bing said:

Today, we're excited to welcome a new technology partner, KAYAK. Teaming up with KAYAK, a leading innovator in travel search, allows us to provide a more comprehensive travel search experience. In the coming weeks KAYAK will provide flight search results in the U.S. from multiple cities, airports and airlines, giving customers access to a larger set of flight itineraries as they work to plan and book travel on Bing.

For Bing, this means we can focus our development resources on delivering even more unique and valuable features for customers. In essence, this lets us do more for our customers as we continue to invest in next-generation travel experiences.

Hasn't Bing purchased a travel search engine in the past? Yes they did. They bought Farecast a while back, it is a predictive flight cost engine that also shows you the best deals. For more on what this may mean from a business standpoint or from Farecast's standpoint, see Business Insider.

Congrats to KAYAK - especially in light of Google and ITA.

Forum discussion at WebmasterWorld.