Bing Partners With KAYAK, Despite Buying Farecast

Mar 7, 2011 - 8:18 am 1 by
Filed Under Bing Search

Bing & KayakFriday Bing announced they are partnering with KAYAK to improve their travel search engine.

Bing said:

Today, we're excited to welcome a new technology partner, KAYAK. Teaming up with KAYAK, a leading innovator in travel search, allows us to provide a more comprehensive travel search experience. In the coming weeks KAYAK will provide flight search results in the U.S. from multiple cities, airports and airlines, giving customers access to a larger set of flight itineraries as they work to plan and book travel on Bing.

For Bing, this means we can focus our development resources on delivering even more unique and valuable features for customers. In essence, this lets us do more for our customers as we continue to invest in next-generation travel experiences.

Hasn't Bing purchased a travel search engine in the past? Yes they did. They bought Farecast a while back, it is a predictive flight cost engine that also shows you the best deals. For more on what this may mean from a business standpoint or from Farecast's standpoint, see Business Insider.

Congrats to KAYAK - especially in light of Google and ITA.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Previous Story: Google's Self Driving Cars Need For Speed