Google To Take Over Airline Booking Industry, Buys ITA

Jul 2, 2010 - 8:09 am 0 by
Filed Under Google News

Google announced they have purchased ITA for $700 million. ITA is a flight information software company and will enable Google to "work on creating new flight search tools that will make it easier for you to search for flights, compare flight options and prices and get you quickly to a site where you can buy your ticket."

The truth is, this may be the beginning of the end of other travel web sites. And Google knows it. Which is why they are already creating web sites specifically designed to convince the public that this is a good thing and the FTC shouldn't block it.

Greg Sterling feels that Google will be under a lot of pressure about this deal and it might ultimately not be approved. I guess time will tell, but flight sites need to prepare.

Forum discussion at Google Blogoscoped Forums and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am
Google

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am
Google

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Daily Search Forum Recap: July 1, 2010