Bing: Hreflang A Weak Signal For Us

Sep 11, 2020 - 7:11 am 0 by
Filed Under Bing SEO

Bing Hreflang

Fabrice Canal from the Microsoft Bing team said on Twitter that "hreflang is indeed a far weaker signal than content-language at Bing," on Twitter. Bing I believe does not really pay much attention to your hreflang markup, as Google does.

In addition, Fabrice added that you should "avoid duplicating URLs just to have them tagged with these language-markets," at least in "most cases" he said. Why? He explaiened that if "you are diluting your links, clicks, impressions and obviously search engines won't index all your content."

In short, he said "less is more." Bing is "able to figure language(s) and markets from links and who is visiting your web sites," he said. For example he said you can "observe that YouTube ranks great (same URL for all languages and markets), Wikipedia content rank great (same URL per language for all markets)."

Here are those tweets:

More on this from a 2011 Bing blog post.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 12, 2025

Sep 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Heated Spam Update, Web Declines, AI Mode Updates, AI Max Rolls Out & More

Sep 12, 2025 - 8:01 am
Google Search Engine Optimization

Google Search Quality Raters Guidelines Gains AI Overview & YMYL Definitions

Sep 12, 2025 - 7:51 am
Google

Google Search Tests Dropping 100 Search Results Parameter

Sep 12, 2025 - 7:41 am
Bing Ads

Bing Tests Microsoft Sponsored Ads With Three Dots By URL

Sep 12, 2025 - 7:31 am
Google

Google Shows AI Overviews For Currency Exchange Rates

Sep 12, 2025 - 7:21 am
 
Previous Story: Google Chicago Scrap Wall