Bing: Hreflang A Weak Signal For Us

Sep 11, 2020 - 7:11 am 0 by
Filed Under Bing SEO

Bing Hreflang

Fabrice Canal from the Microsoft Bing team said on Twitter that "hreflang is indeed a far weaker signal than content-language at Bing," on Twitter. Bing I believe does not really pay much attention to your hreflang markup, as Google does.

In addition, Fabrice added that you should "avoid duplicating URLs just to have them tagged with these language-markets," at least in "most cases" he said. Why? He explaiened that if "you are diluting your links, clicks, impressions and obviously search engines won't index all your content."

In short, he said "less is more." Bing is "able to figure language(s) and markets from links and who is visiting your web sites," he said. For example he said you can "observe that YouTube ranks great (same URL for all languages and markets), Wikipedia content rank great (same URL per language for all markets)."

Here are those tweets:

More on this from a 2011 Bing blog post.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 25, 2024

Jul 25, 2024 - 10:00 am
Google Ads

Google Again: We Will Test Ads In AI Overviews Soon

Jul 25, 2024 - 7:51 am
Bing Search

Microsoft Now Testing Bing Generative Search Experience

Jul 25, 2024 - 7:41 am
Bing SEO

Reddit Blocked Bing Search & Others But Not Google

Jul 25, 2024 - 7:31 am
Local Search

Apple Maps Web Version Launches Beta

Jul 25, 2024 - 7:21 am
Google Ads

Google Local Service Ads Shows Phone Number On Hover

Jul 25, 2024 - 7:11 am
Previous Story: Google Chicago Scrap Wall