Bing Ad On Google AdWords For Car Insurance. Why?

Jan 24, 2014 • 8:20 am | comments (5) by | Filed Under Google Ads (AdWords)

bing car insurance google adMatt Burgess posted a picture on Twitter of an ad he spotted on his iPhone when searching Google for [car insurance]. It was an ad from Bing.

How weird. Why would Bing advertise on Google for such an expensive keyword, to send the traffic to Arbitrage? I doubt it.

The ad text doesn't make sense either. Lake Japan Look as the title and a description with "this is a dessert no its an island." It doesn't make much sense.

It could have been a mistake by Google AdWords ad platform or it could have been a weird test by Bing's advertising team? I am not sure.

I was not able to replicate it but it does look legit. Was it someone outside of Bing or inside of Bing is unknown.

Forum discussion at Twitter.

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