Microsoft: Bing Chat To Show Referrer Analytics Data In Coming Weeks

Apr 24, 2023 - 7:11 am 0 by
Filed Under Bing Search

Bing Chat Analytics Tools

It is hard for site owners, content creators, and marketers to know how much traffic and visibility they get from Bing Chat. But that might change soon, as Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions.

As a reminder, we were told several weeks ago that Bing Webmaster Tools would be adding Bing Chat data to its reports. That has yet to come but according to Fabrice Canel, it might be here in the "following weeks." Fabrice wrote on Twitter, "We will start reporting clicks and impressions in Bing Chat in the following weeks."

Also, Fabrice said, "you will see clicking the chat results links that the http header referer is set to http://bing.com (no path or parameter). So Google Analytics and others can only report http://bing.com for all bing clicks."

So we should start seeing Bing Chat show up in analytics tools in the following weeks as well. We do see some unique referrer data from Bing Chat in the Edge sidebar but not from Bing Chat directly, not yet at least.

Soon this will be available both as referrer data so that analytics tools, like Google Analytics, can show it and also within Bing Webmaster Tools performance reports.

Here is a screenshot from when Fabrice showed this off in late February:

click for full size

Here are those tweets:

I checked to see if this is showing up now and I do not see it yet, so stay tuned.

Forum discussion at Twitter.

Update: This is coming in May, so really soon.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2024

May 23, 2024 - 10:00 am
Google

Google Robots.txt Parser Updated In GitHub

May 23, 2024 - 7:51 am
Google Ads

Google Ads Referral / Affiliate Program

May 23, 2024 - 7:41 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 7:35 am
Google

Google Tests Replacing Related Searches With People Also Search For?

May 23, 2024 - 7:31 am
Google

Google Search: Sources Across The Web Without Images

May 23, 2024 - 7:21 am
Previous Story: Google Bike Trailer Cart