Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says "Local Business," which I guess helps promote local businesses near you. Plus, Bing is testing other labels in blue, like made in the USA, deal, free shipping and more.
This was spotted by Khushal Bherwani who shared a screenshot of this search ad on X - here it is:
Here are the other labels:
Bing is testing a blue label design.@rustybrick pic.twitter.com/IKJirl61BN
— Sachin Patel (@SachuPatel53124) March 8, 2025
— Sachin Patel (@SachuPatel53124) March 8, 2025
And more:
Have you seen this before?
Do you like this?
Forum discussion at X.
Update: Bing is testing these labels in black now and not in blue:
Bing is testing a black bold label for ads.@rustybrick pic.twitter.com/tLqAMfpeti
— Sachin Patel (@SachuPatel53124) July 15, 2025
Also in grey background and light black text:
Bing is testing a new variation of ad labels with a grey background and light black text. pic.twitter.com/WuTLlZ4lA3
— Sachin Patel (@SachuPatel53124) July 16, 2025
