Microsoft Buying Ads On Google Search To Drive More Searches On Bing

Mar 22, 2024 - 7:31 am 2 by
Filed Under Bing Search

Bing Robot Piggybacking Google Robot

Microsoft is buying Google Ads to promote its search engine, Bing, on Google Search. I think this has been going on a long time, but you can trigger Bing Ads on Google Search through the Google Ads system for some queries.

Glenn Gabe posted about it several days ago on X, he wrote, "Inception for Search Engines -> Bing running Google Ads, driving users to Bing search results, which leads to affiliate content."

Here is what it looks like:

Bing Ads On Google

When you click on the ad in Google Search, you are taken to the Bing Search results for that query. The Bing search results page has its on Microsoft Advertising search ads, it has product listings and more affiliate content. Here is a partial screenshot:

Bing Results After Google Ads Click

Just as an FYI, did this over a decade ago.

It makes you wonder if Bing is doing this to win over Google users or if they have some sort of model where they can make more on their ad clicks than what they are paying for the Google Ad click...

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 17, 2024

Jun 17, 2024 - 10:00 am
Google Search Engine Optimization

The Maddening Adventure Of Tracking AI Overviews In Google Search Console

Jun 17, 2024 - 7:51 am
Google Ads

Google Ads Forcing Some Advertisers Off Credit Card Payments

Jun 17, 2024 - 7:41 am
Apple App Store

Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

Jun 17, 2024 - 7:31 am
Google Maps

Google Maps Updates Fake Engagement Policy With More Detail

Jun 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Updates hreflang Documentation While I Was Offline

Jun 17, 2024 - 7:11 am
Previous Story: Bing Search With Ask Copilot In People Also Ask Section