Bing Ads Dynamic Search Ads Expanded

Oct 4, 2017 - 7:20 am 1 by
Filed Under Bing Ads

Bing Ads

Bing Ads announced they have now opened up their Dynamic Search Ads, DSAs, to all US and UK based advertisers. DSAs use Bing's "organic search crawling and machine learning algorithms to automatically match the most relevant page on your website to a given search query." Google does something similar but would not dare mention "organic search" when talking about ads.

They use this to "dynamically generate an ad to match the implied search intent, location intent, or any additional real-time signals that are available and show the ad on Bing."

Here is a screen shot:

click for full size

Here is a help document from Bing Ads on their DSA platform.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google Green Spikey Bamboo Chairs